Factor Analysis vs. Principal Component Analysis: Which Should You Use in People Analytics?

Understanding the Differences and Practical Applications in HR Data Analysis

Factor Analysis vs. Principal Component Analysis: Which Should You Use in People Analytics?

Factor Analysis (FA) and Principal Component Analysis (PCA) are two of the most widely used techniques for dimensionality reduction, often applied to employee surveys, performance reviews, and engagement data. However, these methods serve distinct purposes and are better suited to different types of analyses.

In this article, we’ll explore the differences between FA and PCA, when to use each, and practical examples for HR contexts, helping you choose the right technique for your analysis.

Understanding Factor Analysis and Principal Component Analysis

Before delving into their differences, let’s briefly define each technique.

  • Factor Analysis (FA): FA is a statistical method that identifies underlying factors, or “latent variables,” that explain the relationships among observed variables. FA is particularly useful for identifying patterns in data, such as grouping survey questions into broader themes like “Job Satisfaction” or “Leadership Trust.”
  • Principal Component Analysis (PCA): PCA is a technique used to reduce the dimensionality of a dataset by transforming correlated variables into a smaller number of uncorrelated components. Unlike FA, PCA does not focus on uncovering latent factors but rather on explaining the variance in the data with fewer components.

While both techniques reduce dimensionality, they serve different goals. Factor Analysis seeks to uncover underlying factors, while PCA is concerned with maximizing variance explained by uncorrelated components.

Key Differences Between Factor Analysis and Principal Component Analysis

Goal of the Analysis

  • Factor Analysis: Aims to identify latent factors or themes that explain relationships between variables.
  • PCA: Focuses on reducing the dataset’s dimensionality by creating uncorrelated components that capture the variance in the data.

Approach to Variance

  • Factor Analysis: Only considers shared variance among variables, ignoring unique variance.
  • PCA: Accounts for both shared and unique variance in each component, focusing on total variance.

Nature of Components

  • Factor Analysis: Factors are considered latent constructs that influence multiple variables.
  • PCA: Principal components are linear combinations of observed variables and do not represent latent constructs.

Suitability for Hypothesis Testing

  • Factor Analysis: Suitable for hypothesis testing, such as testing if certain factors influence engagement.
  • PCA: Not typically used for hypothesis testing, as components are purely data-driven.

When to Use Factor Analysis in People Analytics

FA is ideal when the goal is to understand underlying themes or latent variables in HR data. It is commonly used in:

  • Employee Engagement Surveys: To group related survey questions into broader themes, such as “Work-Life Balance” or “Career Development.”
  • Performance Reviews: To identify overarching competencies or skills based on specific performance criteria.
  • Exit Interviews: To uncover core themes driving employee turnover, such as “Job Dissatisfaction” or “Lack of Growth Opportunities.”

Example: In an engagement survey with 30 questions, FA might reveal that questions on communication, leadership support, and transparency all load onto a single factor labeled “Leadership Trust.” This simplifies the survey data and highlights a key area for HR focus.

When to Use Principal Component Analysis in People Analytics

PCA is best suited for reducing data complexity and handling multicollinearity, where variables are highly correlated. It’s useful when you need uncorrelated components that retain most of the variance in the data.

  • Workforce Segmentation: For segmenting employees based on multiple correlated demographic or engagement factors.
  • Predictive Modeling: As a pre-processing step to reduce multicollinearity in predictive models.
  • Training Needs Analysis: To condense responses from multiple skills assessments into a smaller set of uncorrelated components.

Example: In a dataset with dozens of performance metrics, PCA can reduce these metrics to a few principal components that explain most of the variance, allowing for easier visualization and analysis.

Final Word: Which One Should You Use?

Choosing between FA and PCA depends on your goal:

  • Use Factor Analysis if you want to identify latent factors and understand themes, particularly in survey analysis.
  • Use PCA if you need to reduce multicollinearity, simplify large datasets, or focus on variance rather than underlying patterns.

Both FA and PCA are valuable tools for reducing dimensionality, but they serve distinct purposes. Factor analysis uncovers underlying themes, while PCA reduces data complexity by transforming variables into uncorrelated components. By selecting the right technique, people analysts can maximize the value of HR data and generate insights that drive strategic decision-making.

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